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Brittany Michelle 


Kellie O' Brien

NaNa Love                 

Ky Richy’s morals and principles are clear as day. It’s also extremely clear to see how talented he is. Being only a music artist is an understatement. From videography, a fashion designer and an amazing father .

Ky Richy Has expresses his creativity through a vast amount of outlets . His live show is a must watch, as he performs with his band . His most recent project release , “No Sad Faces” has had a huge impact on the music sound of 2022.

We asked Ky Richy How do you feel creativity and optimism is important to our generation?

I feel creativity and optimism means everything to our generation. I think it promotes the best way of living, and I think if we can preach the importance of this it will really help guide this lost generation to a greater calling in life.

The three albums out on the I tunes plattform, makes it safe to say Ky Richy’s work ethic is on 100! We understand that people in the world have nothing else but their creativity. It’s the one thing we all have in common. To the miss understood and less privileged, always know that for every great person there is a cross to carry.

It’s not easy to stay creative, it’s not always the first thing that some people think to be in tough trials and tribulations .

How have you overcome a trial and tribulation as a company using creativity and optimism?

Creativity and Optimism has literally saved my life. From losing family members to struggling with life long addiction and depression, I don’t know how else I would have been able to overcome these low points in my life without being able to express myself through art. Being able to turn negative situations into healthy positive outcomes means everything to me and my progress as an artist, as a father, and as a human being. If you can take any situation and use it as fuel to inspire and accomplish your goals, then you are truly unstoppable!

The beautiful thing to think about is the only thing stopping you is you . WE CAN ALL BE GREAT! is EvenRights motto . The grind is a beautiful thing, every great person had to work countless hours to achieve what they wanted to achieve. Mastering your craft takes practice, it’s all about what YOU do to master your craft .

What are your Beliefs of how we can all be characterized as equal beings as humans. That we all have the trait of being creative and optimistic.

I believe we should only be judged by our willingness to grow as human beings and help one

another progress to accomplish all of our goals. Regardless of the hand we were dealt, I believe we are all created equal, we all have 24hrs in a day, and we all have the opportunity to go out in the world and do great things!

The old saying sometimes you have to do something you’ve never done to get some thing you’ve never had. This plays a huge role in staying creative, sometimes you need to work as harder than you ever have before in order to come up with ways to stay creative to stay creative. It’s all about how much effort will you put into figuring out what it is you need to do to mentally physically and emotionally put your mind state in a creative space.

How hard is it to stay creative and what would you say to somebody experiencing this same issue.

It can be very hard to stay creative at all times, especially in this fast paced day of age. Creativity can come to you at random times, even for the most brilliant of creatives, and it doesn't always meet deadlines. Sometimes you have to push through those rough days when things just aren’t clicking. You have to remain optimistic and do things that help spark ideas or put. you are in a creative place of thinking. Some days it will all come to you, other days not so easy. It’s important to know these rough patches are temporary and all part of the process & our journey. I think people are afraid to fail and that anxiousness can lead to procrastination or even impulsiveness. Although it is this very same process of trial and error that can make you stronger as a creative, and ultimately help you learn more about yourself to bring your best work!

Sometimes people doubt you until I see you succeed. When that occurs the only thing that matters is what you believe. By never letting anyone else’s fears, doubts or insecurities project your outcome will bring you closer to your goals. EvenRights believes never judging anyone by their sex race or financial income or religion beliefs is very important to teach our younger generation.

Will equality be something your brand will promote after this blog/interview ?

My brand has always promoted equality in the sense that at any given moment, any given person, can do any given thing. We are all capable of great things and I believe the Ky Richy brand promotes self awareness of our strengths and the idea that anything is possible and everyone has the opportunity to do amazing things in their life.

Please share with us your brand and business partners and team members of your brand . What it takes to function your operation.

The Ky Richy brand consists of myself the artist (creative), manager & booking agent Conrad Cosby, audio engineer Pete Space, live sound engineer Anthony Suarez, Drummer Travis Maresca, Guitarist Dustin Woelk, Operations Manager Hannah Aki, Producers (Makii, Sagii, River, Darz) and of course my PR team Raffi Keuhnelian of MPT & Laron Bailey of Even Rights.

It is a team effort to operate the Ky Richy brand and I am forever grateful for the creative group I am blessed to collaborate with. Everyone works so hard at their craft / position and it is very reassuring to have the brand in the hands of this team!

Sometimes we think of what we could’ve done , or what we should’ve done however thinking of the solution is the most important, thinking of the achieved is the most motivational. However learning from your passes is also very important for just about anybody.

If there were three things you could have done different, earlier , or better while building your brand . What would it have been?

I think a lot of people don’t truly believe in themselves enough or the movement they are trying

to push, and it will show. My younger self struggled with that and in return I lost myself to uncertainty and ultimately my addictions. I wish I would have taken things more seriously at a younger age. I always believed in myself and knew I was capable of accomplishing anything I wanted, but was I willing to really set my mind to it and make the sacrifices necessary to succeed? The answer was no. It took years and many life experiences to find this self discipline and mindset, lay the groundwork, and build a foundation for my brand. It took maturing into the artist, father, and man I am today for me to finally figure it out. Sobriety, Faith, Sacrifice and hard work, my personal recipe for success!

Just as we can all be great, we can also all learn. The power of knowledge is truly important sometimes so important that it can save a life. Passing down the knowledge that we learn from the adult generation to the younger generation is very key. Taking the time to cater to a primarily adult audience. What can we teach our adult audience to do in order to be examples of equality for our youth?

I think education and conversation is everything, to be able to discuss these things in a positive and healthy way. I myself as an artist try to promote that being vulnerable is okay in the sense that the “coolest” thing you can do is be yourself and find peace and balance in your life. For example, I talk about my addictions, becoming a father, and the balance between my family and my career in my music. It’s authentic, it's true to me, and I think people ultimately resonate with that over trying to fabricate things to fit a mold of what is “cool” so to speak.

It’s important that we hold not only others accountable, it’s also important for everyone to hold themself accountable.

Do you think educational tutorials for police officers of how equality, creativity and optimism may be able to better decision making officers are forced to make in the field. Yes I believe that the new curriculum in the forces that promotes the importance of equality, creativity, and optimism could help benefit our officers to serve and protect in the best way possible. I don’t know exactly what is taught, so it is hard for me to speak on the matter, but I do see a need for improvement and it all starts with conversations and more education to shed light on these subjects.

The tobacco industry is constantly frowned upon in commercials. Do you think people have a choice whether to smoke tobacco or not? Or is there something that influences them beyond measure to even become addicted.

Substances have had a major effect on my life, and I believe they are the main reason I am not exactly where I want to be in life. I feel my addictions have held me back so much but I am forever thankful and blessed for my new found sobriety and the strength I find in myself each and every day to stay away from drugs and alcohol that once consumed my life. That being said, I personally have turned to coffee (caffeine) and cigarettes (nicotine) as vices that have replaced my more serious bad habits. Although it has helped me in recovery, I do hope to quit these vices as well to live completely free of the vices that consume me. EvenRights supports education in general. If there’s ever any room for improvement it should be discussed. If there’s ever any room to add knowledge to the youth upbringing it should be talked about. Never taking away from what all the teachers go through and the knowledge that is taught outside the school curriculum of any school. To take more life awareness skills and apply them to school curriculum would only help equipped our children with another form of knowledge that would only be a positive impact in their lives.

How can we strengthen the curriculum of schools with more life awareness skills and strategies.

Yes! I am a strong believer in the need for change in our school system / curriculum. Not every child learns the same! I personally am a visual learner and I struggled in school because I have ADHD and could not retain information easily. It was really hard on me, and dealing with that and struggling socially in school really made me not want to attend. I stayed home a lot just focusing on my creative skills and building knowledge on things that have now got me further in life than anything I ever learned in school. I wish the school system would better prepare us for the world we live in!

Written by: Laron Bailey

Edited by: Kellie O'Brien

Sometimes mistakes place us in higher understandings of life. The mistake Hunnidbal Neno is currently paying for in San Quentin State Prison has given him time to reflect. No matter the circumstances, he never feels the need to change his amazing genuine outlook on life. We all make mistakes, however WE CAN ALL BE GREAT!

How do you feel creativity and optimism is important to promote to our generation?

Very important. Innovation is mostly important. It’s always important to stay creative and optimistic during most seasons of life.

“Without those pieces to the puzzle it's hard to set yourself apart from the norm and continue to be motivated while doing so. There will be good and bad days with promoting your content but you can't let the bad days hold you down.”

This is so therapeutic to write about someone in such a dark place, yet that person has so much light in their spirit. DJ MELI MEL will tell you first hand from being one of Hunnidball Neno’s close friends for many years, that his spirit seems to be one that loves to put people in unity . Working with a handful of artists, not just in Sacramento, but all throughout California has brought him a ton of support from his peers as he goes through the hurdle he is leaping over now.

How have you overcome a trial and tribulation as a company using creativity and optimism? If so what ?

Just keeping the viewers eyes fresh! You have to step outside your comfort zone and be the person outside of the box instead of repeating the methods of everyone inside of it.

Like you could just post your cover art and say check out my new song...or you could go inside the mall with a bottle of champagne and pop and spray the bottle and record it for your followers! Trust me they'll like the excitement because you're doing things they'd never do!

There’s a lot of people in the world who say they will live by the words they preach. Very few do so, however it is encouraging when we can get such positive answers from questions asked about equality from someone in such a dark space in life. While some may see this space as the lowest of the lowest, others may call it the best thing to ever happen to them. It’s amazing to get answers to things like, “what are your beliefs of how we can all be characterised as equal, being that all have the trait of being creative and optimistic?”

Honestly partnerships are cool and being considered equal is okay within your camp. Just think, a boss isn't going to act like an associate.

When no answer is a wrong answer because everyone has their own opinion, it gives everyone a voice, no matter your situation , sex , race , disability or beliefs . We all have our own views of life, and sometimes we can relate to people . However, to know that when you don’t relate to anyone in some way somehow that makes you special .

How hard is it to stay creative with your brand and what would you say to somebody experiencing this same issue?

It's only as hard as you make it. Things get better with consistency. You've got to keep it going.

It’s such a great feeling when you're able to make people think for the better to help make the world a better place. We asked HunnidBall Neno,

“Will equality be something your brand will promote after this blog/interview and why?” And we get answers like

It could be.. I wouldn't mind incorporating equality into my future work.

This gives this article such a healing and refreshing piece of content . Fully embracing the aspect of HunnidBall Neno wanting to promote equality and creativity even in his situation as it stands now. The main ones in HunnidBall Neno’s circle include Meli Mel who primarily contributes to his brand, and operation HunnidBall Records which also incorporates TokyoQuinn and his artist JPop

It takes constant work everyday. We’re talking and figuring out new moves and goals to succeed.

If there were three things you could have done differently, earlier , or better while building your brand What would it have been ?


Started earlier. That's it. That's all.

Taking the time to cater to a primarily adult audience. What can we teach our adult audience to do in order to be examples of equality for our youth?

Keep working together! Post each other's work and accomplishments. Show selflessness!

It states that after being a felon you can’t own a firearm.

Do believe in the right to bear arms & how important do you think it is to be able to do so

I mean to each his own honestly. I'm serving time for a shooting case right now.. so all I can say is be prepared for what comes with it.

Police brutality is nothing new, and good police are nothing new either. We have to make that clear , good police fight for us as well as play basketball in the middle of the street with our kids on a hot sunny day.

If we’re talking about EvenRights, Everyone is entitled to their own opinion, PERIOD.

Do you think educational tutorials for police officers of how equality, creativity and optimism would be able to help better their decision making they are forced to make in the field?

Man. The police are something different. They'll make the right choices if they choose. Some would take it seriously. Others would call it bullshit. You know how that goes.

How can we strengthen the curriculum of schools with more life awareness skills and strategies?

Just being more active with the schools. Especially if you make it exciting for the kids to remember!

Would you support the bill to eliminate private prisons?

I would. No doubt!

No matter our mistakes , we can always give our hearts and minds to the positive light .

Updated: Dec 12, 2021

Edited by: Tiffany Spriggs

For the consistent and tunnel visionary's specifically, explains Impala Beats strictly. Her ambition stems from pure love for her craft as a music producer. She and her creative director, Vicki, make an extreme powerhouse for building Impala's brand as a whole—selling beats through her beat store

Her ambition, mixed with her consistency, has not only brought her a financial reward but notoriety with a strong awareness of her being a high-quality music producer. We asked Impala, what are your​ beliefs about how we can all be equal?​ Impala responds, "We are all equal! There are initially different possibilities for people. But I am convinced that if you work hard and strive for your goal, everything will work out. We all have talents. You need to be able to reveal them."

Impala's routine of staying active in the Gym has made fitness another outlet for Impala to remain not only consistent but in shape and mentally at peace.

The Russian native producer has reached across different parts of the world. She started in Miami and worked her way to Los Angeles, where she grew her network and brand as a producer.

Maintaining consistency in your personal life must be hard to stay creative with your brand, what would you say to somebody experiencing this same issue?

Impala excitedly says, “Do not give up! I would tell em, everyone has problems. You just need to stick to the intended path in your career.”

It is good to take the positive chance you may be afraid of taking. Go after whatever you want in this life with a consistent mindset. A positive change may be a new job opportunity, a way of thinking, or a healthier diet. The positive change may even be a fear you have yet to conquer.

However, that positive change may be the one you need to take to change your entire life. A great thing to do is think of the solution and focus only on how to turn the problem into an opportunity to take up new spaces and mindsets.

Impala How have you overcome a trial and tribulation by using creativity and optimism?​

"Business is constant stress! Working at a high level takes strength and emotion instead! We try our best to make the highest quality product! It takes strength and constant inspiration! Find inspiration in the reboot! in good music! in delicious food!"

When asked what is the importance of finding one's inspiration when it does not always present itself and most have to do the work to seek it out. Is there anything you could have done differently, earlier, or better while building your brand? Impala responds, "I spent more time studying marketing and advertising! I am interested in the sphere of interaction between business and people!"

It's interesting to think that Impala feels as if she needed more time in marketing and advertising because of how well she exemplifies on her social media platforms and beat store

It's great for the younger generation to understand that everyone is equal because we all have our own emotions. We all have creativity and a chance to be optimistic about situations we may encounter. How do you feel creativity and optimism are essential to promote to our generation?​

Our young generation needs creativity and optimism! After all, creativity is a conductor through which information flows and emotions. We love music for emotions and those moments that it gives us. We visualize, dream, and soar to the music. Staying organized and consistent no matter how fast you move will always feel like a flow. Taking a routine profound has been something that Impala has focused on with Gym and producing beats.

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