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UK, London native Saura express his belief's of equality , optimism and creativity.


EvenRights is a platform where finding people from all walks of life, age, race and location demographics and even financial boundaries are what we seek to find as many different answers as we can. We asked Music Artist Saura how do you feel creativity and optimism is important to our generation? Creativity is the starting point of all great things in life. It doesn’t matter what you do or what you specialize in, there is a common ground that all ‘creatives’ have and it sparks a wildfire of imagination. Optimism is as important now as it has been since time began. The difference between the average person and the dreamer is optimism, it’s the way they think, it’s the driving force inside them which allows for thoughts to become actions - this should not be lost with time.


Now not everyone will see eye to eye, but we can all agree to have an opinion. We can all agree to have a decision, we can all agree to have the traits of creativity and optimism. We can all agree that we were brought into this world from a woman. Everyone has their own ways of dealing with issues or hurdles in life. Its important to EvenRights that we get out as many examples of overcoming issues and trials of tribulations.

Saura, how have you overcome a trial and tribulation as an artist using creativity and optimism? The field of music is one of the most saturated places to work/live in. It is one of the most tiring places to be in. If you really want something, I believe the journey will drain you, but what keeps you going is the little wins along the way, I view these as little deposits of energy to keep me going. I have lost my way so many times (mentally) as an artist due to the questions of ‘is this really even worth it?’, ‘will anyone actually listen to me?’, ‘how do I know i’m not just wasting my time here?’ constantly staring me in the face. This is where optimism and belief in your creativity to just do that performance, just go to the studio, just write that song, just contact that DJ for that chance to get radio play really comes in need.


It's such a way of life that you need to master when you are mentally in the mind set of treating others how you want to be treated . Doing good business even with the person spending the least amount of money with you. Respecting the janitor as you would the CEO. Never judging anyone from their skin color, sex or religion. At times it is easy to forget, but in order to push our young generation to better opportunity's or even an abundance of resources, it starts with the belief of respect and equality. What are your beliefs of how we can all be characterized as equal, being we all have the trait of being creative and optimistic. I agree - I believe that every human has the ability to harness these two attributes as they are human traits. They do not come as naturally to some as others and this is why I believe that not everybody is a ‘creative’. There are certain people that want to be the forward force of constant change and progression in a specific industry, be it fashion, music, cinematography, acting, poetry, nature, art, etc. They are all different but alike as creativity is at the root of them all.


Often times people see the end result and want just that. Not everyone is willing to accept the challenges that come with the goal they want to achieve. Its important to know that we all have our own cross to carry. We can all have our own accomplishments and our own success if we accept the accountability you must have any goal . How hard is it to stay creative and what would you say to somebody experiencing this same issue. Being creative and staying creative are two separate things entirely. It’s easy for someone to start a task, but to ensure the goal is met requires determination and passion. My best advice to anyone reading this who may one day find it hard to stay on the path is to remember when and why you started. The ‘when’ will show you that you’re either being too hard on yourself because you haven’t allowed yourself to mature and blossom into something great yet, or it will show you how much you have done already. The ‘why’ is the most important as it allows you to reconnect with your younger and former-self, the dreamer, the aspirational individual who wasn’t phased by the competition and decided to go for it anyway. The answer to both of these questions should be celebrated regularly.

It never stops here. it starts with us embedding this way of thinking in our DNA. At least that's the goal for EvenRights, to have people take away jewels to apply to their everyday life. Will equality be something your brand will promote after this publication ? Equality should have always been the staple of society. My branding as an artist is ‘SweetSavage’ and this demonstrates the balance between two opposites. Whether it be light and dark, good and bad or love and hate, it is the apparent oxymoron of life that every human faces at some point. My music is geared to strike a balance between the two and to allow them to co-exist. For example, not every bad action has bad intentions and so it could have been done for a good reason - it is the ability to understand this which will allow individuals to better communicate and grow. Taking my branding as an example of my outlook on life, it all starts with the willingness to understand one another and then applying this in everyday situations to find the equilibrium which will lead us to a harmonious life as equals.


After speaking with Ang Amaya publicist for Saura it was apparent his team was extremely well thought out and had a natural chemistry. Good structure is the outcome of great results. His main Dj being the well known Dj Ice Mike , main recording engineer Levelle London, main producer AndImRightHere and his main sponsor

House of Kings.

Its safe to say his team has the compacity to accomplish moving mountains I have a relatively small team but there is a whole lot of work that gets done and that is a credit to the hard work that goes into my brand every day. From exposure, to radio play, to sponsorships from great individuals and businesses who believe in my vision, it is amazing to know that I can touch the hearts of many who feel comfortable enough to pack a bag and join me on my journey if the values I display match their own. There are always things we can do better in the future . Understanding your craft and perfecting it until you cant get it wrong is what separate's the professionals from the armatures If there were three things you could have done different, earlier , or better while building your brand . What would it have been? It would be to act as a professional from early stages. There is a lot of competition and only the fierce will survive. The aim is for people to take you seriously and this can only happen if you believe in yourself and so it needs to look like that. There is a fine line between cockiness and confidence, this is something I’ve always understood and been good at living in the middle of. I have always known that I’ve had a talent, I was just too modest in thinking that I wasn’t ready to trial this or to attempt that, and in doing that I have let a few opportunities pass me by, but the truth is, nobody is going to take the step for you. It has to be you and it has to be now!


Taking the time to cater to a primarily adult audience. What can we teach our adult audience to do in order to be examples of equality for our youth. I would say that as adults have lived more life than the youth and have a better grasp on how things have been and how they have now progressed, they should do more to celebrate these changes and point out the injustices as much as possible. Children grow up to be like their parent most times, this means that they believe you to be right in every instance because why would you lie to them? There is a power in ensuring that the knowledge instilled in a child is correct and just, as this will follow them for life. The truth is, I believe that the youth are the only ones that can truly change the world.

Do you believe in the right to bear arms & how important do you think it is to be able to do so in this day and age. I will never believe this is ok and I will never believe in the need to do so, whether it be for defense or attack. The whole existence of arms gave an unfair advantage to those that wielded swords/shields and spears and since this time, the nature of arms hasn’t changed as it is still typically the disadvantaged that suffer. I’m from London where bearing arms is illegal (even though the gun crime here is still insane) but I couldn’t imagine walking outside knowing that anyone and everyone is allowed to have a gun ‘just incase’.

How can we strengthen the curriculum of schools with more life awareness skills and strategies . I'm a huge advocate of introducing basic but essential lessons to the school curriculum WORLDWIDE. This would include; budgeting lessons, understanding tax, living away from home and the struggles that you may face, the importance of savings/how to save money, what career progression in a workplace could look like (with an estimated timescale included), techniques on how to negotiate, increased awareness of sexual health, understanding what cultural ignorance is and how to avoid it (perhaps more long-haul school trips to different countries), understanding what equality is and how your generation can help, etc. These are just a few examples but I believe that all of the above was not taught to me in great detail and I had to just learn once I was in these situations which I should have and could have been better prepared for.

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