EvenRights Crystal Florida
In 2014 EvenRights was created to promote equality, optimism, and creativity. Since then EvenRights has taken a stance on bringing awareness to various issues that affect our day to day lives. EvenRights has used their brand to be able to promote not only unity but break barriers by bringing awareness through merchandise, management,collaborations and projects. By doing so Crystal Florida Vice President and Laron Bailey President, have created a structure that breaks stereotypical barriers and demonstrates the importance of unity while using individual creativity to convey powerful messages. With 2020 getting off to a rocky start with multiple issues such as coronavirus, murder and drug abuse among youth at the forefront EvenRights has made it its mission to bring awareness. EvenRights took a stance in showing how powerful messages are when done with unity. A message not from EvenRights but one most notable they showed support for was the “kick the cup” campaign. Detailing the effect of rappers realizing their actions in promoting drug abuse on our youth. “Kick the cup” was an extremely powerful movement that occurred which deserved more light shed. Promoting that “Lean” sippers in a young generation kick their habit of drinking promethazine. The brand believed that embracing “solutions” was the best moral principle to instill not only into our youth but have morals and principles reflect that as a company. The 29 year old crystal Florida prides herself on being optimistic along with a creative way of thinking. Being a bay area broker she’s gathered resources to fulfill her family’s legacy in the real estate industry.Crystal Florida born in the Bay Area California, has grown to be exactly who she wants to be graduating from UC Irvine. It’s safe to say versatility has been embedded in her way of life.
We asked Crystal a few questions.
ER: How do you feel creativity and optimism are important to our generation?
Crystal: “ I think there’s a lot of negativity in the news and on social media and staying optimistic and creative is the best positive outlet for this. Staying positive helps everyone focus better on achieving goals and striving for more and not settling”.
ER: How have you overcome a trial and tribulation as a company using creativity and optimism?
Crystal: “Recently I completed a pretty big project by sub-contracting everything out for a rental party. I had to bring a lot of things up to code and ended up taking on a much bigger project than originally expected. By staying optimistic and surrounding myself with positivity I was able to get through it”
ER: How hard is it to stay creative and what would you say to somebody experiencing this same issue?
Crystal: “Take time to figure out what truly makes you happy, whether it’s work a side job or a hobby. Make sure you have something to look forward to that allows you to be your true authentic self. By doing this it makes getting through tough times in other aspects of life a lot easier”.
ER: Will equality be something your brand will promote after this blog/interview?
Crystal: “We always promote equality, my team is not typical at all in my industry. We’re all young people of color in an industry where the norm is older while people. We’ll continue to do what we do and work hard as young professionals.”
ER: Name and business partners and team members of your brand. What it takes to function your operation.
Crystal: “I have 2 part-time assistants and 4 real estate agents on my team. Being a realtor is a very independent line of work. We all have a work ethic and drive to get creative, when it comes to generating business for ourselves. My job is to help my team members through difficult situations and hold them accountable. We hang out together and lucky for them, I never get tired of talking about real estate. It’s a great time for us to learn from each other when we get together.”
ER: If there were three things you could have done different, earlier, or better while building your brand. What would it have been?
Crystal: “I would’ve hired an assistant earlier.Taking the time to cater to a primarily adult audience. What can we teach our adult audience to do to be examples of equality for our youth? Always continue to learn, I feel I’m never going to stop learning as long as I’m working. Some people forget to continue to educate themselves and I think that’s the key for our youth to succeed mentally in this society.”
ER: Do you believe in the right to bear arms and how important do you think it is to be able to do so in this day and age?
Crystal: “I don’t feel strongly about the subject but I do believe in the right to bear arms. It saddens me to think about all of the shootings that have taken place in the past years. I don’t necessarily believe in the right to bear automatic weapons, I think they’re unnecessary outside of war”
Peace is another key to survival, taking the proper steps to have healthy lifestyle align with being creative and optimistic.
ER: How can we strengthen the curriculum of schools with more life awareness skills and strategies?
Crystal: “I think every school needs to teach financial literacy. It wouldn’t be a bad idea to start in middle school and continue in high school. There’s a lot of classes we take growing up but that’s the curriculum I think would be the most impactful."
-EvenRights We can all be characterized as equal due to the fact no matter sex, race, disability or financial status. We all have qualities of creativity and optimism.